Staging Your Tampa Bay Home for Quick Sale

Making your home stand out in a crowd of eager home sellers can be challenging this season. But now that you’ve made the decision to sell your home in the Tampa Bay area, a few things need to be done to help your home attract the right homebuyers. Confidence is growing in the St. Pete/Clearwater market and first impressions will go a long way, so make a great one with staging. It doesn’t take much time or money to stage your home on a budget and make a splash. Here’s how:

Your home can actually appear larger and younger without clutter, so take the time to clear out the old and unnecessary. Nothing should take up valuable space in your home— no mail or papers on the counters, no small appliances cluttering the kitchen, no personal photos or knick knacks sitting around. Tampa Bay area homebuyers will notice that the home feels more open and be able to visualize themselves living there.

Out with the Old
Clear out the big furniture or move it to another area, especially outdated pieces that may be blocking focal points like fireplaces or windows with a view. If you’ve noticed the space feels crowded, do a walk through. If the flow feels off or difficult to navigate, take all of the furniture out of the room and edit the furniture accordingly.

Every Room Should Have a Purpose
St. Pete homebuyers want to see that each room has a purpose, but may also want to know alternate uses. For instance, you may be using that spare bedroom for an office, but consider setting up a card in the room that says “third bedroom” to drive that point. But be aware, if you’ve turned your dining room into a craft space, you should change it back before listing your Florida home.

Welcome Homebuyers
Details are everything when it comes to the exterior of your homes in Clearwater or St. Pete. That may mean installing a new mailbox or replacing the house numbers— homebuyers like to feel welcomed to Tampa Bay area real estate. It doesn’t take much money to do this, but simply adding a new welcome mat can really increase a homebuyer’s perspective of your home before they even step inside.

Feel free to contact me to discuss how we can attract the right buyers to your homes in St. Pete and Clearwater. As your Tampa Bay area real estate agent, I’d love to chat about the strategy that can get your home sold in the right amount of time and of course, at the right price. I look forward to hearing from you!

Ken Gorman
Charles Rutenberg Realty
1545 Belcher Road, Clearwater FL 33764
772-452-1098 |

Tips for Selling Your Tampa Bay Area Home

Now that spring is here in the St. Pete/Clearwater area, homeowners are preparing to list their homes for sale. But before you see that “For Sale” sign in your yard, there are a few things you need to do. Take some time to boost your Tampa Bay area home’s curb appeal to attract homebuyers. Here are a few tips to make a good impression on Florida homebuyers:

Clean Up the Yard
The very first thing a Tampa Bay area homebuyer will notice is your home’s exterior. Begin your curb appeal project by cleaning up the yard. A homebuyer will notice an untidy yard and may begin their home tour with a lesser perception than they would have if you had cleaned up those branches. Remove all debris and weeds from the yard and be sure to trim the grass, flowers, shrubs, and trees.

Clean Up the Exterior
The past few months probably took a toll on your Florida homes and the driveway, garage and exterior may be dirtier than you’d like. Now that spring is here, it’s time to wash away any dirt and grime that you can see. You can power wash, either by yourself or by hiring out the service, the sidewalks, siding, driveway and deck to clean up any signs of winter and present your home’s best and cleanest image.

Again, with many homebuyer’s beginning their search for homes in St. Pete/Clearwater online, they will notice the outside of your home first. What does your landscaping look like? If you’re preparing to sell, it may be time to plant new flowers, add trees or shrubs and complete the look with well-manicured edging. Take a look at your neighbor’s homes— if you are impressed by their landscaping, but not your own, chances are homebuyers will feel the same. The time is right to fix those issues before you list your property. And don’t forget to tie it all together with outdoor lighting so homebuyers can visit your home, night or day, and be equally as impressed.

As your Tampa Bay area real estate professional, I am happy to discuss more tips for attracting the right buyers to your home. If you’re ready to sell your home this year, contact me today to be sure you’re starting off the process on the right foot.

Ken Gorman
Charles Rutenberg Realty
1545 Belcher Road, Clearwater FL 33764
772-452-1098 |

Tips to Help You Decide to Stay in or Sell Your Tampa Bay Home

Is it the right time to sell your Tampa Bay Home? The 2014 Florida real estate market is heating up! Mortgage rates are rising, housing prices are increasing, and homebuyers are growing confident. But that doesn’t mean all homeowners in the Tampa Bay area should jump at the chance to sell. These tips will help you decide whether to stay or sell your Tampa Bay home this year.

Look at the Size
What are your motives for selling your home in the St. Pete/Clearwater area? Does it come down to size? suggests, “If the main concern about a home is size, a more affordable, less stressful option may be to sell and find a home with enough space to accommodate [your] family.”

Look at the Maintenance
How much maintenance is associated with keeping up your little piece of Tampa Bay real estate? Big maintenance projects like a new roof or new heating or cooling system can be pricey for a homeowner. If you are not in the position to make these repairs, the value of your home will only suffer and it may be time to sell now.

Look at the Equity
A top reason to stay in your current homes in St. Pete/Clearwater is the level of rising equity you may have. If you expect the levels to rise, it may be best that you stay. also advises, “Homeowners already in love with their place should continue to enjoy the comforts of home and reap the benefits of increased equity when the time does come to sell.”

Look at the Location
When it comes to Florida real estate, it’s all about location. Love where you are in the Tampa Bay area? Stay put! Schools, neighbors, community, and commute time are major factors that homeowners should consider this year. These are all excellent reasons to stay in your home and all go “beyond money and the economy,” as says.

Have more questions about staying or selling in the Tampa Bay area this year? Contact me today to discuss! As your St. Pete/Clearwater real estate expert, I am happy to go over the benefits of both decisions.

Ken Gorman
Charles Rutenberg Realty
1545 Belcher Road, Clearwater FL 33764
772-452-1098 |

Make the Best Impression in Tampa Bay Real Estate This Year

With spring now underway and homebuyers that much more eager to get into new homes in the Tampa Bay area, it’s time home sellers took the necessary steps to ensure home sale success. From simply cleaning up the yard to replacing hardware, below are a few tips and tricks to help sell your Clearwater home this spring— and bonus, attract the right, motivated Florida homebuyers!

Start with the Yard
It all starts with the exterior of the home as it’s the first impression a St Pete homebuyer will have. Messy yard? Homebuyers will notice and enter your home with a less-than-excited mindset from the beginning. Clean up your yard this weekend— mow your yard to a short length and be sure all flowers, shrubs, and trees are trimmed properly. Remove all weeds and debris like leaves that may have fallen in front of your home.

Plant Flowers!
Landscaping is an easy way for homebuyers to start a home tour (either online or in person) with a sunny disposition. You as the home seller, especially with the level of rising confidence in the Tampa Bay real estate market now, should be sure to plant flowers at your home this spring and ensure the landscaping you have is something you would be impressed by at another home in the area.

Wash Off the Dirt
Spring brings a host of cleaning, but that means outside your Florida homes too! With your garden hose, use the strongest setting and clean the dirt off of your sidewalks, driveways, and front of your home. “If you do use a power washer, don’t put it close to windows or doorways,” one maintenance expert told HGTV’s Front Door. “The pressure can remove caulk and other materials sealing your home.”

Brighten Up the Lights
Light up your homes in St Pete and Clearwater by replacing your current fixtures. This can instantly brighten up the exterior of your property, priming the place for any homebuyers that may take a cruise by after dark. Your home will be lit up, clean and in turn, present a great impression no matter the time of day!

As your Tampa Bay real estate expert, I am happy to help you sell your homes in St Pete and Clearwater! Contact me today for more tips on home seller success.

Ken Gorman
Charles Rutenberg Realty
1545 Belcher Road, Clearwater FL 33764
772-452-1098 |

Finding Your St. Pete/Clearwater, FL Neighborhood

This spring, many Florida homeowners are making the move to sell. But this season, it’s not just the number of bedrooms or outdoor space that peaks homebuyer interest— it’s the neighborhood. The neighborhood is one of the major selling aspects of homes in the Tampa Bay area and also helps your home hold its value when you’re ready to sell. Ready to move on this spring? The neighborhood is what will make it easy to move to your next dream home in St. Pete or Clearwater.

So how do you know if you’re home is in a great neighborhood? Or, on the flip side, if you’re a homebuyer, how do you know what makes a great neighborhood? Be on the lookout for the following factors:

It’s On Your Wish List
As a homebuyer, the best neighborhood is the one that meets your wants and needs. You may find Tampa Bay area real estate that you love, but it may not be close to your workplace. When searching for a neighborhood, keep in mind your wish list. Your ideal will be different from other buyers— is your ideal a home with trees, parks, and close to entertainment? Make note of that when shopping for Florida real estate.

Act Like a Local
If you find a home in St. Pete or Clearwater that interests you, don’t be afraid to ask the neighbors for their opinions on traffic, noise, and pros and cons. Acting like a local can often get you the insider’s perspective on a neighborhood, including getting a feel for the area by visiting local shops and attending open houses.

You Can Shop
One of the selling points of a home is its proximity to shops, entertainment, and commute time. As a home seller, if you see new shops and restaurants— especially coffee shops— going in, it’s a great sign the neighborhood is on the up and up. As a homebuyer, look for these things. It’s a great sign the neighborhood is stable and full of life as these establishments typically do market research to determine the best spots to invest.

Are you ready to buy a new home in the Tampa Bay area? I can help you determine the right neighborhoods to begin your home search and help with selling your current home. As your Tampa Bay real estate expert, I am happy to discuss the other factors that make a great neighborhood, including finding “walkable” areas and locations where homeownership is high. Contact me today!

Ken Gorman
Charles Rutenberg Realty
1545 Belcher Road, Clearwater FL 33764
772-452-1098 |

Why You Should Hire a Tampa Bay Area Real Estate Agent

Whether you’re planning to buy a home in Clearwater, FL this year or sell your current home, it pays to have someone in your corner. An experienced professional who knows the in’s and out’s of Tampa Bay Area real estate will be able to guide you through the process, explaining along the way. And with the recent changes in the Florida real estate market— rising housing prices, mortgage rates— your reasons to team up with a Tampa Bay real estate agent have actually strengthened. Below are just a few reasons to hire a real estate agent:

Your St. Pete home sale requires different paperwork that may be hard to understand. “Each state has different regulations regarding the contracts required for a successful sale, and these regulations are constantly changing,” explained KCM. Your real estate agent, an expert in the Tampa Bay real estate market, can guide you through each one.

After the Home Search
According to the Orlando Regional REALTOR Association, there are over 230 possible actions that need to happen for every successful real estate transaction. Having an experienced professional there to make sure you complete each step can be a great benefit to you as a Florida home buyer and home seller.

One of the most important aspects of a real estate transaction includes negotiations. There is a list of parties involved in both the sale and purchase of a home and you’ll need to negotiate with many of them. Are you prepared to do so? Your agent will be. They’ve done this before and know the best practices.

Knowing Values
What happens when your Clearwater homes aren’t priced correctly? They may not sell in the right amount of time or attract the right homebuyers. Your agent will be able to price your home correctly from the beginning and give you your home’s true value.

In fact, according to the National Association of REALTORS, “the typical FSBO home sold for $184,000 compared to $230,000 among agent-assisted home sales.”

Have more questions about the real estate process in the St. Pete/Clearwater area? Contact us today!

Ken Gorman
Charles Rutenberg Realty
1545 Belcher Road, Clearwater FL 33764
772-452-1098 |